Textbook of Media Management
Astha Publishers & Distributors
264 Pages; Price: Rs. 950
Textbook of Media Management As The Media Converges With The Telecommunication Industry Leveraging Content Becomes Key For Both Formerly Separate Industries. The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. Textbook of Media Management is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers.
The Routledge Companion to News and Journalism
Editor: Stuart Allan
688 pages; Price: Rs. 2666
The Routledge Companion to News and Journalism presents an authoritative, comprehensive assessment of diverse forms of news media reporting – past, present and future. Including 60 chapters, written by an outstanding team of internationally respected authors, the Companion provides scholars and students with a reliable, historically informed guide to news media and journalism studies. The Routledge Companion to News and Journalism provides an essential guide to key ideas, issues, concepts and debates, while also stressing the value of reinvigorating scholarship with a critical eye to developments in the professional realm. The paperback edition of this Companion includes four new chapters, focusing on news framing, newsmagazines, digital radio news, and social media.
Media, Culture and Communication
Dilip Singh Chordia
A B D Publishers
256 Pages; Price: Rs. 995
What is the relationship between the meanings found in popular art and in forms such as science, religion and ordinary speech? The task before the media is to turn recent advances in the science of culture towards the characteristic products of contemporary life: news stories bureaucratic language, love songs, political rhetoric daytime serials, television drama, talk shows and the wider world of contemporary leisure, ritual and information. It is not the study of the masses or the mass media, but to relate the industrial production of culture and conventions through which it is produced to the wider world of meaning significance and interpretation to an entire way of life. By connecting major streams of theory to the latest trends in the global cultural mix, the book provides a fresh and unsurpassed introduction to media, communication and cultural studies.