(7L) THE SEVEN LEVELS OF COMMUNICATION :
Go from Relationships to Referrals
By MAHER, MICHAEL J.
Published by: Piatkus (London) 1st Ed.
161pages; Price : 350.00
In any business the best projects come from referrals. So what if you had, at your fingertips, a fool-proof system for exploding your business by word of mouth?
The Seven Levels of Communication tells the entertaining and educational story of Rick Masters. Down on his luck, overweight, cynical and with nothing to lose, Rick meets Michelle, a mortgage professional who has built a successful business without advertising or personal promotion. Sceptical, he agrees to accompany her to a conference to learn more about her mysterious methods, and then becomes her student. Rick soon discovers that the rewards for implementing these strategies are far greater than he had ever imagined. As his business grows, Rick rediscovers significance and meaning in his life, sees his self-image and personal relationships improve and finds authentic happiness through service to others.
In The Seven Levels of Communication, readers will learn the specific strategies that helped Rick go from relationships to referrals. Each chapter is filled with tools, tips and techniques that readers can begin to use immediately for business and personal success.
EDITOR UNPLUGGED :
Media, Magnates, Netas and Me
By VINOD MEHTA Published by: Penguin Books (Haryana) 1st Ed.
281pages; Price : 599.00
Vinod Mehta’s new book takes forward the story of Lucknow Boy, recounting his experiences in the corridors of power in Delhi. His views on Narendra Modi, Arvind Kejriwal and the Nehru-Gandhi dynasty and his decoding of coalition politics and the significant changes ushered in by the 2014 Lok Sabha elections, are expressed with his characteristic sharp insights, wit and wisdom. So too are his analyses of the sweeping changes taking place in the print and TV media and his pen portraits of personalities such as Ratan Tata, Niira Radia, Khushwant Singh, Sachin Tendulkar and Arundhati Roy. Other chapters examine the lack of humour in our political life, the changing aspirations of the Indian middle class and the mistakes and regrets of his life. Peppered with anecdotes and gossip, every page of this honest, lively and irreverent book is both illuminating and entertaining.