The Media In Your Life, Handbook Of Media And Communication Research, Producing Online News

The Media In Your Life
Jean Folkerts, Stephen Lacy  
Pearson Education India 
475 Pages; Price Rs. 510.00

The Media in Your Life explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives. Written by two highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today’s rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts and Lacy believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today’s whirlwind of mass communication by providing the information and critical thinking skills. 

Handbook Of Media And Communication Research
Editor: Klaus Bruhn Jensen 
Routledge
352 Pages; Price Rs. 2,222.00

An authoritative, stimulating and rigorous survey of diverse research traditions in media and communications. The emphasis on identifying the potential for convergence across these traditions is both original and welcome. A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers. 

Producing Online News
Ryan M. Thornburg 
CQ Press 
440 Pages; Price Rs. 2,118.00

The dazzling speed of change in online journalism can mask a simple truth: online news is still news. Cutting-edge technology benefits the audience only when journalists apply it in the service of good stories. Building on a foundation of news stories, “Producing Online News” shows students how to use the right tools to get the right information to the right people at the right time. The goal is to become a full-fledged online news producer and transform stories into a complete news experience for an ever more demanding audience. Ryan Thornburg, a journalism trainer who has managed the websites of top news organizations, hones the skills students need to produce stories using multimedia, interactivity and on-demand delivery- online journalism’s three pillars. Practical instructions show students not just how to use the tools but also how to make good journalistic choices in applying them. The book works for courses specifically in online journalism.