Print media should change to survive: Randy Covington
With 65 per cent of the population under the age of 35 and the youth going digital, can newspapers in India avoid getting into the death spiral?” asked Randy Covington, Director of the WAN-IFRA Newsplex Training Centre at the University of South Carolina. He was speaking at a seminar titled ‘Changing audience - changing newsrooms’ organised by Kerala Press Academy here on Saturday.
Mr. Randy said that Indian newspapers were at present not in a spot of bother with circulation increasing and internet penetration in the country passing only 10 per cent. However, newspapers should not become complacent and wait for a flashpoint as change in India will happen more quickly than many realise.
“One out of six cell phone users worldwide are in India. With mobile phone operators aggressively marketing smartphones and tablets, newspapers need to manage change, learn new ways of telling stories and replenish older readers with younger ones,” he said. According to him, it is time to develop the strategy. If newspapers refuse to adopt new technology and target the youth who want to get want they want, when they want it and as much as they want it, then newspapers are fighting a losing battle. “Newspapers will be best served if they focus on stories. Newsrooms should not only be designed to facilitate a production process, but should be able to design a story.”
Rather than focussing on how many inches or a how long a story should run, print journalists need to embrace interesting ways to tell a story. “The goal is to deconstruct the story so that it is easy for the public to consume,” Mr. Randy said.
Newspapers need to employ diagrams, polls and surveys, briefings, first person accounts, Q’s and A’s, timelines, pros and cons, vignettes, quizzes, charts and grids to tell stories.
Mr. Randy felt that it was time newspapers went digital and had an interactive online version. “If newspapers do not go online then they run the risk of losing a sizeable audience when others go online. Most of the online websites are sucking the blood out of traditional news organisations,” he said.
Newspapers can use online resources which are interactive, easy to use, very effective and come free of cost. Google maps according to him was the perfect example.
“Journalists can collect the addresses of eye-witnesses of an incident and make pins on a google map. By clicking each pin, readers can read a quote, watch a video or see pictures related to the incident. Every pin becomes a newspaper,” he said.
Online websites of newspapers should become ‘TV for smart people’. Print journalists should carry along iphones or flip cameras while covering an event. They can shoot videos, stream interviews, and use still pictures to make a slideshow on the website. Mr. Randy felt that newspapers should put breaking stories on the website first. This would help stave off the challenge posed by television.
Mr. Randy admitted that latest technology and high speed access could pave way for misleading and vulgar content going viral.
“Newspapers need to practice professionalism and ensure that the content put up on the website is accurate and credible,” he said.
However, he said, there was no denying that an interactive online version would prevent a newspaper from becoming a bare-bones product when circulation and advertising revenues drop.
“Do not wait for newspapers to die and revenue to fall off the cliff. Do not make the same mistake that newspapers in Europe and U.S. made. We were too slow to change.”
N.P.Rajendran, chairman of the academy welcomed the gathering. M. Ramachandran, director of Institute of communications presented a memento to Randy on behalf of the academy.
ഡോ. മൂക്കന്നൂർ നാരായണൻ അവാർഡിന് അപേക്ഷിക്കാം
കേരള പ്രസ് അക്കാദമിയുടെ ഡോ. മൂക്കന്നൂർ നാരായണൻ അവാർഡിന് സെപ്തംബർ 5 വരെ അപേക്ഷിക്കാമെന്ന് സെക്രട്ടറി അറിയിച്ചു. മലയാള പത്രങ്ങളിലും ആനുകാലികങ്ങളിലും
2011 ജനുവരി ഒന്നു മുതൽ ഡിസംബർ 31 വരെ പ്രസിദ്ധപ്പെടുത്തിയ പ്രാദേശിക വികസനം സംബന്ധിച്ച മികച്ച വ്യക്തിഗത റിപ്പോർട്ടാണ് അവാർഡിനായി പരിഗണിക്കുക. പരമാവധി മൂന്ന് എൻട്രികൾ അയക്കാം. റിപ്പോർട്ടിൽ ലേഖകന്റെ പേര് വെച്ചിട്ടില്ലെങ്കിൽ സ്ഥാപനത്തിന്റെ ഇതു സംബന്ധിച്ച സാക്ഷ്യപത്രം ഹാജരാക്കണം. എൻട്രികൾ ഒരു ഒറിജിനലും രണ്ടുകോപ്പിയും സഹിതം സെക്രട്ടറി, കേരള പ്രസ് അക്കാദമി, കാക്കനാട്, കൊച്ചി-682030 എന്ന വിലാസത്തി ലാണ് അപേക്ഷിക്കേണ്ടത്. 5000 രൂപയും പ്രശസ്തി പത്രവും അടങ്ങിയ അവാർഡ് ചാലക്കുടി പ്രസ് ക്ളബ്ബാണ് കേരള പ്രസ്സ് അക്കാദമിയിൽ ഏർപ്പെടുത്തിയിരിക്കുന്നത്.
Press Council institutes National Awards in Journalism
New Delhi: The Press Council of India has instituted National Awards to honour journalists/photojournalists excelling in print journalism in various fields on the
occasion of National Press Day.
The Press Council of India invites nominations by September 20, 2012 from the Editors of Newspapers/News Agencies/Freelancers in order to recognize outstanding contribution in print journalism of their journalists. The Awards carry cash award as below, plaque and citation. The Awards are in six following categories:
1. Raja Ram Mohan Roy National Rs. One Lakh Award for Excellence in Journalism
2. Rural Journalism Rs. Fifty Thousand
3. Developmental Reporting Rs. Fifty Thousand
4. Stree Shakti Rs. Fifty Thousand
5. Photo Journalism
(i)Single News Picture Rs. Fifty Thousand
(ii)Photo Feature Rs. Fifty Thousand
All details regarding the award, entry form, declaration forms and rules can be downloaded from the Press Council of India’s website http://presscouncil.nic.in or obtained from the Press Council Secretariat (Under Secretary, Editorial, Room No. 353, 3rd Floor, Soochna Bhawan, 8-C.G.O. Complex, Lodhi Road, New Delhi- 110 003).
Advance soft copies can be sent to Secretary, Press Council of nominations at e-mail address: [email protected]
Please note: All entries addressed to the Secretary, Press Council of India, Soochna Bhawan, 8-C.G.O. Complex, Lodhi Road, New Delhi- 110 003 in sealed envelope
marked “CONFIDENTIAL” to reach her on or before August 16, 2012
PhD in ‘Media & Disability Communication’
Dr. P.J. Mathew Martin a malayalee media professional from Ernakulam, working at AYJ National Institute for the Hearing Handicapped (AYJNIHH) Mumbai, was awarded Ph D for his research work in the area of ‘Media & Disability Communication’ in the field of Mass Communication on 1st August 2012, by Yashwantrao Chavan Maharashtra Open University (YCMOU) one of the top ten NAAC accredited Universities in India. He is one of the first batch of students passed out from Kerala Press Academy, Kochi.
His research study resulted in the creation of another unique theory in the field of Mass Communication. He termed it as ‘D-Process’ theory. According to Dr. P.J. Mathew Martin ‘Disability Communication’ unlike ‘Health Communication’ is a continuous process and has participation of persons with disabilities as its pillars. One of the outcome of the research study includes the creation of a training program for media professionals and students in the field of ‘Disability Communication’.
He is presently coordinator of the ‘Post Graduate Diploma in Media & Disability Communication’ (PGDMDC) course at AYJNIHH-Mumbai. This training program is jointly conducted by AYJNIHH and Department of Communication & Journalism, University of Mumbai. Incidentally, Dr. P.J. Mathew Martin is recipient of International Award ‘Manthan Award South Asia-2009’ for his scientific research and a National Award ‘NCPEDP-MphasiS Universal Design Award- 2011’ for his work in Universal Design in Media. He also has three international research publications in the area of Content Analysis of Newspaper, Accessibility of Websites and Universal Design in Digital Media, published from UK., US and Germany.
Prof. Dr. Suresh Puri, who guided his research, is the senior faculty in the field of Journalism & Mass Communication in the Department of Mass Communication & Journalism at Dr. Baba Saheb Ambedkar University in Aurangabad, Maharashtra.